My Services
Content Strategy
I’ll work closely with your team to understand your specific business objectives, including marketing KPIs and sales targets. From here, I’ll carry out a full audit of your existing content assets and where the gaps are, as well as reviewing any marketing automation tools and existing drip campaigns. We will then work together to map out a content strategy and a set of tangible KPIs to measure against.
Content Creation
You might have existing assets that need to be re-purposed, or need to create a new set of materials from scratch. I can research and ghost write short-form and long-form content, including blog posts, whitepapers, sales sheets, sales decks, case studies, web copy and press releases. I’m also fully trained with InDesign, Photoshop and PowerPoint, so I can help to design your documents too.
Content Promotion
Great content means nothing if no one can see it. Having worked with a wide range of budgets, I can help you plan and execute successful lead generation campaigns using advertising, paid and unpaid social media activity, email marketing and nurture streams. All activity will be closely tracked from CPC to CPL and eventually CPA, allowing you to prove the value to your stakeholders and the wider business.