B2B content that drives ROI for your business.
“Content marketing is the only marketing left.”
- Seth Godin
Make it count.
Content marketing isn’t just another buzzword. For B2B businesses, content is central to all inbound and outbound campaigns. From demand generating blog posts and podcasts, to conversion driving whitepapers and brochures, every successful brand has great content at its heart.
However, all great content needs to be tied to business outcomes. Sales teams often view marketing as ‘fluffy,’ while leadership struggle to see the ROI from the money they spend. That’s why every single piece of content should be viewed as part of a wider strategy - not just created ad hoc and on demand.
I’ve worked with numerous B2B companies over the past decade who haven’t been generating value from their content. I can help your team realize the value from their existing material, and support you in researching, writing and promoting new assets that generate sales qualified leads and revenue.
My Services
Content strategy
Delivering a holistic content strategy, from auditing existing content, to mapping out assets through the funnel.
Web copywriting
Writing SEO focused copy to improve your website organic visibility and increase conversions from visitors to leads.
Thought leadership
Planning, researching and writing thought provoking middle of the funnel content to position your business as thought leaders.
Sales enablement
Collaborating across product and sales teams to produce bottom of the funnel sales sheets, sales decks and other collateral.
Lead generation
Planning and delivering lead generation campaigns using marketing automation tools and digital advertising.
Social media
Promoting your content across Twitter and LinkedIn, and supporting your leadership team with their own brand building.
What People Are Saying
“Not only is Chloe the consummate professional who gets sh** done and has a can-do attitude, but she genuinely cares about the company and the brand. She is deeply knowledgeable and understands how each and every marketing activity ties into the broad picture and is great at execution. Plus, she’s just a wonderful person overall.”
— Director, Simudyne
Chloe worked with findexable to develop a marketing and communications strategy for our Fintech Diversity Radar initiative, a global programme with the aim of assessing the representation of women in fintech. She carried out a complete audit, worked with our sales team and repositioned and realigned the marketing and sales materials and set a clear direction for implementation - all within a matter of weeks. Chloe is structured, professional and has a deep understanding of fintech and the digital financial ecosystem. I cannot recommend her work highly enough.
— Co-founder, findexable
“The work Chloe has done to date has been excellent, she’s made sense of my mad ramblings into something that is well articulated and will resonate with the audience and quite frankly is delivering on something that I’ve struggled to do for the past year or so (and without her would probably be in the same place this time next year).”